Experience
Digital Marketing & Brand Growth Consultant | Freelance
2020 - Present
◇ Designed and launched 14 custom websites (Squarespace, WordPress) focused on conversion optimization, mobile responsiveness, and brand alignment.
◇ Implemented on-page and local SEO strategies to improve organic visibility and search performance. Integrated regulatory and compliance standards into product designs to ensure alignment with business goals.
◇ Integrated e-commerce, reservation systems, and event platforms to support measurable revenue growth.
◇ Monitored analytics and optimized user journeys to increase engagement and reduce friction.
◇ Developed brand positioning strategies aligned with competitive landscapes and target demographics.
◇ Led rebranding initiatives including visual identity refinement and menu presentation strategy.
◇ Created integrated campaigns across social media, email marketing, and in-store activations.
◇ Optimized Google Business, Yelp, and OpenTable profiles to improve discoverability and guest conversion.
◇ Produced professional food, beverage, and interior photography for restaurant brands.
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Junior Front-End Developer | ClearwaterIT
January 2022 - July 2024
◇ Supported front-end development initiatives aligned with stakeholder requirements.
◇ Contributed to UX enhancements and application performance improvements.
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Junior Front-End Developer | BAE Systems
March 2020 - January 2022
◇ Collaborated with UX, product, and backend teams to deliver compliant, high-performance web applications.
◇ Improved UI responsiveness and user experience through structured HTML/CSS development.
◇ Ensured regulatory compliance integration within digital product frameworks.
◇ Participated in stakeholder reviews and agile development cycles.
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